NWF Leasing Announces New Executive Leadership

Cocoa, Florida (July 1, 2023) – Northwest Florida Leasing Co, Inc. (“NWF”), a leading hoist services firm serving construction and industrial projects throughout the Southeast, is pleased to announce the appointment of Tom Harmer as the new President to support the company’s long-term growth strategy while Roy Caughfield, the founder and visionary of NWF, has transitioned to the role of Chairman after 39 years of exceptional leadership with the company.

Tom Harmer brings a wealth of experience and expertise to NWF, having a proven track record of success in the real estate development and public service sectors. With over 30 years of senior leadership experience and a deep understanding of both the commercial construction industry and leading teams, Tom is uniquely positioned to help lead NWF into its next phase of growth.

Commenting on the appointment, Roy said, “Tom Harmer is an exceptional leader with a great background that complements the existing team. I have full confidence in his ability to lead NWF towards even greater success. I look forward to collaborating with Tom Harmer to support our continued growth and innovation.”

Tom Harmer expressed excitement about joining NWF and said, “I am truly honored to be joining NWF and working alongside the remarkable team that Roy Caughfield has built. I am committed to building upon NWF’s legacy of excellence and help drive our future growth and innovation. Together with the talented employees of NWF, we will continue to shape the future of the buck hoist industry and deliver exceptional value to our clients.”


Northwest Florida Leasing Co, Inc. is leading hoist services firm serving construction and industrial projects throughout the Southeast working exclusively with Alimak elevator systems. With a commitment to safe and reliable equipment, NWF has established itself as a trusted partner, delivering personnel and materials efficiently at elevated levels since 1984. For more information, visit:


Northwest Florida Leasing Company, Inc

2655 Parrish Road

P.O. Box 236667

Cocoa, FL  32923-6667